In a large bowl, mix warm milk and granulated sugar until dissolved. Sprinkle the active dry yeast on top and let it sit for about 5 minutes until frothy.

Gently whisk in the large eggs and softened unsalted butter until well blended.

Gradually incorporate the all-purpose flour using a wooden spoon until a shaggy dough forms.

Turn the dough out onto a floured surface and knead for about 10 minutes until smooth and elastic.

Place the kneaded dough in a greased bowl, cover with a cloth, and let rise until doubled in size, about 1 hour.

After rising, roll out the dough into a rectangle on parchment paper and spread your favorite jam evenly over the surface.

Carefully roll the dough tightly from one end and pinch seams to seal. Twist into a spiral shape and place in a greased loaf pan.

Preheat the oven to 350°F (175°C) and bake for 30-35 minutes, or until golden brown. Allow to cool slightly before dusting with powdered sugar.